England’s green and pleasant land provides the visual backdrop to one of our latest initiatives.
The Rugby World Cup will see 20 teams from as far afield as Namibia and Georgia battle for the William Web Ellis Trophy. The games will be held across 11 host cities and the competition will run for six weeks from mid-September. Our brief was to provide the soundtrack for a TV advert that would showcase all that England has to offer tourists attracted to the country for the event, from Hebden Bridge in Yorkshire and the bleakness of Hadrian’s Wall in the far north to the Georgian splendour of Bath, and immaculately suited, ageing mods on scooters on Brighton seafront in the south.
Sir Hubert Parry’s setting of William Blake’s poem ‘And did those feet in ancient times,’popularly known as Jerusalem, provided the inspiration. Our track builds from spoken text and gentle piano intro and on to a stirring conclusion.
Sumptuously shot, the film features a host of characters and celebrities and reinforces the message that there is more to England than the world cup. Among those appearing are million-selling soprano Laura Wright, Stuart Lancaster, the England Rugby coach, and Martin Corry, the former captain, Gavin Pattison, a fell runner (at Hadrian’s Wall), Graeme Moon, crowned England’s sexiest farmer (in Somerset), and Victoria McMullen and Joanna Woollcott, a pair of ice cream ladies.